The brand is known for proprietary ingredient complexes developed in its skin-science labs. Some of its most beloved collections worldwide include Ceramidin, Cicapair, and Masks. Ceramidin products deeply moisturize and help strengthen the skin's moisture barrier to prevent water loss, while Cicapair products are specially formulated with the reparative power of Tiger Grass (aka Centella Asiatica or Cica) to soothe, calm, and moisturize the look of skin. Dr.Jart+ masks provide on-demand, concentrated solutions to various skin concerns in fun, colorful, and surprising packaging.
Dr.Jart+ strives to be innovative, not only in the Korean skincare market but also globally, and its products deliver high-performance derma care with playful packaging and unique experiences. The brand's positioning reflects the different backgrounds of its founders: former architect Leeo Lee and dermatologist SungJae Jung. Dr. Jart+ combines culture and art with trusted products to establish itself as a trend-setting brand.
The brand's renaissance, accompanied by viral TikTok status, began with the Cicapair Tiger Grass Color Correcting Treatment, which has become a skincare sensation on the social media platform. This hybrid skincare product neutralizes redness and acts as a second-skin base by combining soothing anti-inflammatory ingredients such as raspberry leaf extract and cica (otherwise known as centella asiatica or tiger grass) in a color-changing cream.
Dr.Jart+ comprises a few different ranges called "albums," including Cicapair, Ceramidin, and Vital Hydra. The Cicapair range harnesses the power of cica to relieve and repair sensitive skin caused by environmental factors such as pollution. Ceramidin spotlights ceramides to help strengthen the skin barrier, while Vital Hydra is formulated for those with dehydrated skin, thanks to five different types of hyaluronic acid in its formula.
Dr.Jart+ believes that a good idea can come from anywhere, and the brand is inspired by everything from the latest breakthroughs in aerospace, microbiology, and material sciences to art and culture. Dr.Jart+ products are designed to provide high-performance derma care with playful packaging and unique experiences, reflecting the brand's philosophy of "Doctor Joins Art."