SHISEIDO
18 products
Shiseido is a global beauty giant that began as Japan's first Western-style pharmacy in Ginza, Tokyo in 1872. Over the past 150 years, Shiseido has continued to expand the possibilities of beauty through innovation and category firsts, establishing itself as a leading brand in the industry. Shiseido operates in approximately 120 countries and regions around the world, offering unique products and delivering new values to customers.
At the heart of Shiseido's success is the Shiseido philosophy, which guides every aspect of the brand's operations. This philosophy consists of three elements: mission, DNA, and principles. Shiseido's mission is "beauty innovations for a better world," which reflects the brand's commitment to using the power of beauty to inspire hope, empower happiness, and contribute to a world of wellness. Shiseido's DNA is rooted in its unique heritage, which includes a focus on people, diversity, art and science, Japanese aesthetics, uncompromising quality, and the spirit of omotenashi.
Shiseido's commitment to its philosophy is reflected in its product line, which includes cosmetics and skincare
At the heart of Shiseido's success is the Shiseido philosophy, which guides every aspect of the brand's operations. This philosophy consists of three elements: mission, DNA, and principles. Shiseido's mission is "beauty innovations for a better world," which reflects the brand's commitment to using the power of beauty to inspire hope, empower happiness, and contribute to a world of wellness. Shiseido's DNA is rooted in its unique heritage, which includes a focus on people, diversity, art and science, Japanese aesthetics, uncompromising quality, and the spirit of omotenashi.
Shiseido's commitment to its philosophy is reflected in its product line, which includes cosmetics and skincare
