fresh

Fresh is a brand that creates beauty products with experiences that transform by combining potent natural ingredients, ancient rituals, and modern science. The brand was founded in 1991 by Lev Glazman and Alina Roytberg, who were Russian immigrants living in Boston. They saw the need for beauty products that were both effective and indulgent and began dreaming about opening a shop that offered natural products from around the world. With that, Fresh was born.

Fresh started as a small collection of personal care products that has now evolved into a full lifestyle line of skincare, lip care, body care, and fragrance sold all over the world. The brand is known for the sensoriality of its products - the textures and scents that ignite all your senses. The combination of high efficacy and amazing sensations that Fresh is known for has made it a favorite among its customers.

The brand believes that beauty is born from boundless curiosity, and its founders, Lev and Alina, are true explorers who draw endless inspiration from their travels and experiences. From all-natural ingredients to ancient-inspired formulas and modern innovations, Fresh’s skincare, body care, and fragrance have been making waves in the beauty industry since its launch over 15 years ago. The brand is a pioneer in product, experience, culture, and process, and it believes that Fresh is more than what it sells; it’s the emotional connection to the brand that they call the sixth sense.