ZINO's success lies in its unwavering focus on product formula and innovation. The brand sources the best quality products from overseas and subjects them to rigorous testing for skin allergies to ensure customers' trust. ZINO also invests heavily in research and development to come up with revolutionary skincare products that address specific skin concerns.
At ZINO, beauty is not just skin deep. The brand's professional beauty advisors provide expert beauty and skincare tips to customers at its three flagship stores located in Causeway Bay, Diamond Hill, and Tsuen Wan. ZINO's commitment to empowering women to feel confident in their skin has earned it a loyal following among women of all ages.
Over the years, ZINO has launched several groundbreaking skincare products that have become bestsellers in Hong Kong. In 1998, the brand introduced its first product, the Eyelash Serum, which quickly gained a reputation for its ability to enhance eyelashes. In 2008, ZINO launched its Instant Smooth Cream, which created a nude makeup trend, giving women a natural-looking finish that was previously impossible to achieve. In 2014, the brand roped in Jinny Ng as its endorser, solidifying its reputation as a trusted skincare brand in Hong Kong.
ZINO's commitment to innovation and excellence is evident in its recent product launches. In 2015, the brand launched its Hydra Lock Super Cream and Serum Series, which provides intense hydration and nourishment to the skin. The following year, ZINO introduced its Magic Young BB Serum and Long Lasting Magic Smooth Cream, which have become instant favorites among women looking for a youthful and radiant glow.
In conclusion, ZINO is more than just a skincare brand - it's a lifestyle. With its commitment to quality, innovation, and excellence, the brand has earned a reputation as a trusted skincare and wellness brand in Hong Kong. ZINO's philosophy of empowering women to be their best selves has resonated with women of all ages, making it a brand that is here to stay.